Sanctuary Cove International Boat Show

Newsletter - October 2011

Welcome to the October edition of the Sanctuary Cove International Boat Show eNews. As you receive this, there are just 206 days until next year’s event, so it’s not too early to ramp up the buzz. The team is already working on plans for a bigger, brighter and more compelling event – just one year shy of our 25th Anniversary celebrations. There will be an assortment of attractions for every age group and interest, and we will reveal these gradually as they are confirmed in the coming months. Be assured, our news will only get more exciting in the months ahead!

2012 Exhibitor Prospectus & Online Application Form

On Tuesday 1 November, the 2012 Exhibitor Prospectus & Online Application Form will be available on the SCIBS website. Current 2011 exhibitors have already been notified that for a very limited time, they have priority in re-booking space. After that deadline has passed, space preferences will be allocated in date order of applications received. READ MORE

Marine Business World Survey Winner

A Sanctuary Cove International Boat Show regular, professional skipper and avid boatie, Geoff Folliott of Brisbane has taken out the $14,000 prize package for completing this year’s Sanctuary Cove International Boat Show Survey - the first of its kind in Australia. READ MORE

Quiet Achiever - Harry Davies

Harry Davis has a 23 year history with the Sanctuary Cove International Boat Show. He is such a ubiquitous presence at the event that he blends in with the scenery and perhaps, many have come to take him for granted. READ MORE

Waiting for China to Wake

In the words of Napoleon: “when China wakes, she will shake the world”. At recent estimate, China is home to 970,000 millionaires, 40,000 ten-millionaires and 1,400 billionaires. Affluence is an economy driver and the Chinese are on a spending spree. With a population of 1.3 billion people, it’s no wonder the world is beating a path to the Chinese mainland. READ MORE

Boat Shows Evolve to Meet the Market & Deliver

Competing against a myriad of different forces – from the football to the internet, extra work hours and ferrying kids about between activities – boat shows the world over are coming to realise they have to change in order to appeal to families, professionals, couples and these days, exhibitors who are weighing up ROI for each and every dollar spent on marketing. READ MORE