ENewsletter - DECEMBER 2011

CELEBRATING CHRISTMAS & LOOKING AHEAD TO 2012

Welcome to the final issue of Sanctuary Cove International Boat Show e-news for 2011. Along with an update on incentives to exhibit at the 2012 show, we introduce the boat show team, both newcomers and old-hands, and share some views on the recent METS trade fair held in Amsterdam, as well as tips for getting the most out of your own show exposure.

We wish you and your families joy and peace at this special time of year. We look forward to working with you in 2012 towards an exceptional boat show.

Get your applications in now!

Brands and marketers from the boating and marine lifestyle sectors have four very good reasons to get their applications in to reserve space for the 2012 Sanctuary Cove International Boat Show, 24-27 May on Queensland’s Gold Coast. READ MORE

The Tavern is back at Sanctuary Cove

Exhibitors and visitors to the 2012 Sanctuary Cove International Boat Show will have a new social hub boasting good old fashioned pub-grub, with the opening of The Cove Tavern. READ MORE

Boat Show Team 2012

Coming from varied backgrounds, each one of the boat show team is uniquely talented and united in their passion for the event. We are all on-hand in the lead up to and, of course, during the boat show for any queries or requests from exhibitors. READ MORE

Exhibitors: Maximise your ROI at events

The Optimising Opportunities Survey, carried out in September 2011 by IET Venues in the UK, reveals that 61% of event marketers feel current methods of capturing data at events and ways in which this data is used, need to improve in order to fully realise the value of exhibiting at tradeshows. READ MORE

METS 2011: Totally trade

GM of the Sanctuary Cove International Boat Show, Sue Thomson, joined the AIMEX delegation to METS, the trade-only event in Amsterdam in November. Her role was twofold – to help raise the profile of ‘Brand Australia’ and promote the country’s premier boat show, SCIBS 2012. READ MORE